Head of Marketing-Specialist Marketing Agency Manchester

Has Audio Advertising Gone Full Circle?

Technology has changed the way in which we advertise. We now utilise social media, create videos and infographics and reach our target audience using many different channels. However, with this has come new opportunities for audio. For almost a century, audio advertising has served a purpose. It was relied upon by marketers and used on

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Automation is the Future of Marketing

There is no doubt that automation is certainly influencing the marketing workplace. In fact it brings with it huge benefits that the marketing industry has already grasped. However, there appears to be a skills shortage & knowledge gap with some marketing employees reporting a lack of support from their employer when it comes to up-skilling

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Power of TV Advertising is Still There-Monzo Proves

Monzo Online Bank a Unique Way of Banking Monzo is a new online bank that offers customers a unique way of banking. With the ability to control their income, create saving pots, spend abroad without charges and more, it is a bank with a difference. Of course,Monzo proves that the power of TV advertising is

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Why it isn’t Just About Digital Marketing

About Digital Marketing The world has gone digital and there is no going back but essentially that is a good thing. However, when it comes to marketing, it is not just the digital world that gets results, despite marketers overestimating the value of digital media such as online video and social media. The belief is

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Brands Can Deal with Negativity

  Deal with Online Negativity The truth is, the world is now a small place and news and stories can spread like wildfire across the internet. In an instant, a brand can be hit with an unwarranted torrent of abuse or bad publicity and it can do them harm. However, brands need to have a

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Build Client Trust with Reviews

Any relationship is built on trust. However, when it comes to the relationship between client and marketers, the relationship can somewhat be lacking in trust. In a world where trust is everything, particularly with online activity, then it is vital that trust becomes an important part of the marketer and client relationship. Customer loyalty is

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