Head of Creative - Specialist Marketing Agency

Marketers Need to Help Brands be More Human

Technology has completely transformed our lives beyond what we ever imagined and it has all been done in the blink of an eye. When you think that just shy of 20 years ago, many people didn’t have the internet and social media was a thing of complete mystery. The change has been phenomenal but there

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Now is the Time to Pay Your Agencies More

The world is no driven by the media and savvy PR people inform us about what we should and shouldn’t be doing in a way that works. Some of the best agencies in the world are getting results which is why it is important that agencies get what they are worth. Agencies are a vital

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Amazon to Open Pop-Up Stores

The retail giant, Amazon has already taken over the world with its easy access to almost everything imaginable as well as super-fast delivery times. There is no denying that the growth in the company over the past ten years has resulted in small businesses going out of business but Amazon is doing its best to

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AD Spend to Increase Significantly by 2020

The UK is making great strides when it comes to online advertising, fast becoming one of the most powerful countries in the world, with UK advertisers spending 62% of their budget online. In relation to the size of the economy, UK online advertising is now the biggest in the world. This proves that the online

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Loyalty – Brands Are Taking a Different Approach

Marketers have their work cut out, so it seems. For years, many top retailers across the world have had some sort of loyalty scheme. The two in the UK that many are familiar with are the Tesco Clubcard and the Sainsburys Nectar Card. The idea behind them is a simple one: customers spend money, earn

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Artificial Intelligence is Not Fully Understood by Consumers

A new report has found that the attitudes of consumers towards artificial intelligence is not as positive as once thought. Despite a growing trend in the use of artificial intelligence technologies, consumers have a lack of understanding of how they can benefit and so, they are more likely to trust real people in order to

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